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The 3-Part Process of Discovering Your Perfect Customer
This article is part of a 3-part series on the 3 ingredients to succeeding in eCommerce. Part 1: How To Improve YOU In Order to
How To Improve YOU In Order to Grow Online
This article is part of a 3-part series on the 3 ingredients to succeeding in eCommerce. Part 1: You Are Here 🙂 Part 2: The
Community Over Competition In The New Retail Economy
This is an episode of the Retail Initiative podcast – listen and subscribe to it here. —— Our guest, Ashley Alderson, from The Boutique Hub, shares some
5 Tips To Creatively Market Your Retail Shop This Holiday
The holiday season is a critical time for retailers. If you’ve been in the business for a while you know that now is the time
How Brick and Mortar Retailers Can Increase Sales
Chances are, when you opened your store you imagined merchandising, serving your customers, and providing an incredible in-store experience. And then, over the last five
How To Become an Overnight Success
There’s no question that overnight success is the dream of many business owners. You may be looking around at other retailers who have seen huge
Avoiding the Conversion Killer of Mismatched Expectations
You have made sure that when a customer walks into your store that their expectations will be met with a wonderful shopping experience. However, will
4 Small Changes You Can Make On Your eCommerce Site to Increase Sales TODAY
The experience that your customers have on your site is extremely important. Most people know and understand that. You probably have no problem agreeing with
The 3 Pillars of eCommerce Growth
Most brick-and-mortar retailers have been in the same situation when it comes to launching their eCommerce site. They work tirelessly getting their site ready to
What Brick and Mortar Retailers Can Expect in 2022
Brick and mortar stores are back (not that they went anywhere), but they’re different than before; at least the good ones are. People still want
3 Simple Ways to Increase Holiday Revenue This Season (and Q1)
As if things couldn’t get crazier, 2021 did not disappoint. Just like last year, the holidays basically started in June. With this year predicted to
The 3 Obstacles to Online Success for Brick and Mortar Retail – COVID Edition
If eCommerce seemed optional before, nobody thinks so now. But, how to actually succeed online is a different story. For most brick and mortar retailers,
9 Lightspeed eCommerce Apps That Every Retailer Should Be Using – 2020 Edition
Last year we published the top 9 Lightspeed eCom apps that we recommended for all merchants. Since that time, more power has been added to
3 Features of Klaviyo You May Not Know About
A consensus top 5 tool that retailers need to succeed in eCommerce is email marketing automation – to the point of being a “no excuse”
The Basics of Ecommerce Analytics
Ecommerce is a data game. Whether or not you can scale your online revenue is dependent on tracking the key metrics for your site. Plain
Facebook Ads: Basic Strategies to Grow a Retail Business
A common mistake when first starting out with Facebook ads is to try and build an audience through Facebook’s targeting profiles – things like interests, location,
3 Misconceptions In-Store Retailers Believe About their Online Store
Most brick and mortar retailers are coming around to the idea that eCommerce is going to be a central part of staying relevant and continuing
How to Grow In 2019: Using Online Data to Scale
Another year is in the books. Now with last year in the rearview, don’t miss the opportunity to pull takeaways from your online store that
Identifying or Creating Your Competitive Advantages
A note from Streamline: This post was originally featured on Retail Initiative, a resource for retail entrepreneurs to learn, grow, and be inspired by retail
Gift Guides: A Powerful Marketing Tool for the Holidays
While the holidays are the peak time of year for retailers, it often creates a nagging sense of “I could be doing more” – better
What Holiday Shoppers Expect From Your Online Store This Year
The holiday frenzy is here, and shoppers are already looking around for great deals from the brands they know and love. So, outside of sales
2018 BigCommerce Partner Summit Recap: Ways to Thrive Online
The 2018 BigCommerce Partner Summit wrapped up today in Austin, TX, and I was especially glad to be a part of the festivities. While this
How to Install the Facebook Pixel on your Lightspeed eCom site
Updated November 6, 2019 Installing your Facebook Pixel on your Lightspeed eCom site is a simple copy/paste process. 6 Steps to Install the Facebook Pixel
How to View All of Your Competitor’s Active Facebook Ads
Facebook just made it possible for anyone to view any one of your competitor’s active ads, and it’s glorious! In Facebook, go to the Page
South Dakota v. Wayfair: What’s the Impact for Retailers?
On June 26, 2018, the Supreme Court ruled in South Dakota v. Wayfair, in favor of South Dakota’s suit against Wayfair, Overstock.com and Newegg.com requiring them
6 Changes to Increase Revenue for Your Boutique’s Shopify Site
The online fashion industry is predicted to see double-digit sales growth (from $408B in 2017 to more than $706B by 20221). Retail businesses, like yourself,
9 Lightspeed eCommerce Apps That Every Retailer Should Be Using
Since writing this article, Lightspeed’s app store has continued to grow, so we’ve published an updated post with our top recommendations for 2020. In today’s
Ecommerce Platforms: Choosing the Best Fit for Your Retail Business
Deciding what eCommerce platform to commit to for your online store can be an overwhelming decision for merchants, so our aim here is to simplify
Shopify Unite 2018 – What Retailers Need to Know About
Shopify just wrapped up their Unite conference, which is their annual platform for big announcements on new features and updates. As Shopify partners, we’re always
You’ve Launched. Now What? – Marketing on Autopilot
This is part 2 of our series, “You’ve Launched, Now What?”, which covers the strategies that merchants should consider after launching (or re-launching) their online
You’ve Launched. Now What? – Get the Word Out On Your Online Store
If you build it, they will come. That’s the ideal we all want with launching an online store, right? You may have even had several
Is Lightspeed eCom Right For My Business?
If you’re an independent retailer, you’re probably already familiar with Lightspeed, as their point of sale software is a major leader in this space. With
Two Must-Have Omni-channel Features For Independent Retailers
Think back to the last time you bought something. That thing could be a new outfit or a replacement part for the toilet in the
3 Last-Minute Strategies For Your Valentines Promotions This Year
Just as the holiday hangover has begun to wear off, yet another popular gift-giving occasion approaches: Valentines Day. There’s no rest for the weary (retailer).
A Better Workflow for Fulfilling In-Store Pickup Orders in Lightspeed eCom
Lightspeed eCom has quickly become one of our favorite platforms to recommend to our brick and mortar clients. The all-in-one system between in-store and online
2018 Predictions for Independent Retailers – Part Two
Independent Retailers will be able to automate more of their process, but hustle will separate the winners from losers. Retail looks different than it ever
Free Shipping Offers: Are They Helping Or Hurting Your Profits?
This is the third and final piece to our three part series on how to optimize your free shipping offers. Part 1 – Better Placement for
Free Shipping Offers: Utilizing the Cart Page
This is the second article of a three part series on maximizing conversions from your free shipping offers. Part 1 – Better Placement for Higher Conversions
2018 Predictions for Independent Retailers – Part One
An Introduction. Why do predictions? 2017 was a year of constant change for independent retailers. This isn’t new; retail has seen constant change for as
Free Shipping Offers: Better Placement for Higher Conversions
Free shipping is a staple of eCommerce. It’s highly expected, it’s highly sought out, and if it’s not available, it may be the reason a
The Last-Minute Holiday Prep Checklist for Retail
Nobody needs to tell you that the holiday season is the most important season for independent retailers. We want to help make these holidays your
How Often Should Ecommerce Stores Send Out Newsletters?
A very common question that we get about email marketing is what the right frequency is to send out emails. When we know more about your
How to Keep From Getting Lost in the Execution When Segmenting Your Store’s Email Marketing
“We really need to use personalization and segmentation in our email marketing, but just not sure what that should actually look like for us.” These
Beyond the Pop-up: 14 Alternative Strategies to Grow an Email List for Ecommerce
Out of over 3000 businesses surveyed, 74% of respondents said they were planning on spending more money on their email list in 2017. – Practical
Five Best Practices for Product Photos That Won’t Lose You Customers
Product photos are one of the most important elements of an online store, and should be at the top of the list when looking at