The 3 Essential Roles for an eCommerce Dream Team
This is an episode of the Retail Initiative podcast – listen and subscribe to it here. —— Many entrepreneurs, particularly brick-and-mortar retailers transitioning to online sales, struggle when trying to hire a single person to handle various roles. This “unicorn” employee is expected to manage everything from social media to ads, site management, and more. […]
The 3-Part Process of Discovering Your Perfect Customer
This article is part of a 2-part series on succeeding in eCommerce. —— When you think about your business, have you ever wondered what makes some customers follow through with a purchase while others leave empty-handed? It can be a frustrating issue to figure out, especially on the slow days or even months when no […]
How To Improve YOU In Order to Grow Online
This article is part of a 2-part series on the 3 ingredients to succeeding in eCommerce. ——- If you’re anything like most of the retailers we talk to, you’re probably wanting to grow online sales but trying to do all the things can feel like running on a hamster wheel. It’s exhausting to constantly feel […]
How Brick and Mortar Retailers Can Increase Sales
Chances are, when you opened your store you imagined merchandising, serving your customers, and providing an incredible in-store experience. And then, over the last five years, things really began to shift. Even before COVID, eCommerce sales were becoming a larger percentage of total retail sales year by year. Customers were shopping online more and more. […]
What Brick and Mortar Retailers Can Expect in 2022
Brick and mortar stores are back (not that they went anywhere), but they’re different than before; at least the good ones are. People still want the experience of going to a store and browsing products in person, but with many now going to Amazon or only shopping online, retailers will need to find new ways […]
9 Lightspeed eCommerce Apps That Every Retailer Should Be Using – 2020 Edition
Last year we published the top 9 Lightspeed eCom apps that we recommended for all merchants. Since that time, more power has been added to the app marketplace, and we wanted to make sure some of our top recommendations were given the spotlight as well. Here is our list of the top 9 apps that […]
3 Tools Every Independent Retailer Needs
Running a retail business can be an incredibly daunting task. What we find when working with our clients is that they don’t have the right tools in place to handle what they’re doing. I mean, they have ways of accomplishing the end goal but they spend countless hours doing manual work instead of automating their […]
10 Things You Should Know Before Attending Market
A note from Streamline: Today’s post is from Dana Kantalis. Dana is an expert retail strategist with vast experience in wholesale, online, and brick and mortar retail. Having worked for majors like Neiman Marcus, Horchow.com, and Tootsies, she now aptly guides independent retailers to growing their business by managing inventory and improving cash flow. In her […]
Guest Post: Marketing Your Events
A note from Streamline: Today’s post is from Dana Kantalis. Dana is an expert retail strategist with vast experience in wholesale, online, and brick and mortar retail. Having worked for majors like Neiman Marcus, Horchow.com, and Tootsies, she now aptly guides independent retailers to growing their business by managing inventory and improving cash flow. In her […]
The Basics of Ecommerce Analytics
Ecommerce is a data game. Whether or not you can scale your online revenue is dependent on tracking the key metrics for your site. Plain and simple. There is a seemingly endless amount of data that you can track and analyze for an eCommerce business – to the point of being cripplingly overwhelming when in the […]
