Is Lightspeed eCom Right For My Business?
If you’re an independent retailer, you’re probably already familiar with Lightspeed, as their point of sale software is a major leader in this space. With nearly 50,000 merchants using it, Lighstpeed now operates in more than 100 countries, in multiple languages and currencies, and processes over US $15 billion in transactions annually. What you may […]
Two Must-Have Omni-channel Features For Independent Retailers
Think back to the last time you bought something. That thing could be a new outfit or a replacement part for the toilet in the guest bathroom. Whatever it was, there’s a good chance you didn’t just think of what you needed, hop in the car and drive over to a local store to make […]
3 Last-Minute Strategies For Your Valentines Promotions This Year
Just as the holiday hangover has begun to wear off, yet another popular gift-giving occasion approaches: Valentines Day. There’s no rest for the weary (retailer). No matter your industry, Valentines is always a great opportunity to see a spike in sales, both in-store and online. As you’re planning your promotions, here are three strategies you […]
A Better Workflow for Fulfilling In-Store Pickup Orders in Lightspeed eCom
Lightspeed eCom has quickly become one of our favorite platforms to recommend to our brick and mortar clients. The all-in-one system between in-store and online sales is one of the best out there. As with any platform, nothing is perfect and Lightspeed eCom has a few limitations that we’ve had to find workarounds for: in […]
Free Shipping Offers: Are They Helping Or Hurting Your Profits?
This is the third and final piece to our three part series on how to optimize your free shipping offers. Part 1 – Better Placement for Higher Conversions Part 2 – Utilizing Your Cart Page In the previous two articles of this series, I’ve been banging the drum that free shipping offers are a very simple […]
Free Shipping Offers: Utilizing the Cart Page
This is the second article of a three part series on maximizing conversions from your free shipping offers. Part 1 – Better Placement for Higher Conversions → Free shipping, while helping you stay competitive with the likes of Amazon and that other guy down the street, is also a sure-fire way to raise your average order […]
Free Shipping Offers: Better Placement for Higher Conversions
Free shipping is a staple of eCommerce. It’s highly expected, it’s highly sought out, and if it’s not available, it may be the reason a visitor doesn’t purchase. Thanks to modern platforms, offering free shipping is not difficult (aside from the hit your profits may take). But if you’re really looking to get the most […]
How Often Should Ecommerce Stores Send Out Newsletters?
A very common question that we get about email marketing is what the right frequency is to send out emails. When we know more about your products, industry and your target audience, we can answer that question very specifically. But generally, I encourage store owners to follow this rule of thumb: Send out something interesting at least […]
How to Keep From Getting Lost in the Execution When Segmenting Your Store’s Email Marketing
“We really need to use personalization and segmentation in our email marketing, but just not sure what that should actually look like for us.” These days, that’s one of the more common statements I hear from store owners when it comes to email marketing. They love the idea of segmentation, but when push comes to […]
Beyond the Pop-up: 14 Alternative Strategies to Grow an Email List for Ecommerce
Out of over 3000 businesses surveyed, 74% of respondents said they were planning on spending more money on their email list in 2017. – Practical Ecommerce That stat has a lot to do with how consistently effective email marketing has been. But even despite it’s effectiveness, many ecommerce stores have done little to improve efforts for […]
