2018 Predictions for Independent Retailers – Part One
An Introduction. Why do predictions? 2017 was a year of constant change for independent retailers. This isn’t new; retail has seen constant change for as long as I can remember. On the other hand, some pieces of retail don’t seem to change at all. The medium changes, but the heart of retail remains steady. For […]
Free Shipping Offers: Better Placement for Higher Conversions
Free shipping is a staple of eCommerce. It’s highly expected, it’s highly sought out, and if it’s not available, it may be the reason a visitor doesn’t purchase. Thanks to modern platforms, offering free shipping is not difficult (aside from the hit your profits may take). But if you’re really looking to get the most […]
The Last-Minute Holiday Prep Checklist for Retail
Nobody needs to tell you that the holiday season is the most important season for independent retailers. We want to help make these holidays your most successful yet. Our goal is to give you a few tips to help you plan and execute the most efficient and profitable holiday season your business has ever seen. […]
How Often Should Ecommerce Stores Send Out Newsletters?
A very common question that we get about email marketing is what the right frequency is to send out emails. When we know more about your products, industry and your target audience, we can answer that question very specifically. But generally, I encourage store owners to follow this rule of thumb: Send out something interesting at least […]
How to Keep From Getting Lost in the Execution When Segmenting Your Store’s Email Marketing
“We really need to use personalization and segmentation in our email marketing, but just not sure what that should actually look like for us.” These days, that’s one of the more common statements I hear from store owners when it comes to email marketing. They love the idea of segmentation, but when push comes to […]
Beyond the Pop-up: 14 Alternative Strategies to Grow an Email List for Ecommerce
Out of over 3000 businesses surveyed, 74% of respondents said they were planning on spending more money on their email list in 2017. – Practical Ecommerce That stat has a lot to do with how consistently effective email marketing has been. But even despite it’s effectiveness, many ecommerce stores have done little to improve efforts for […]
Five Best Practices for Product Photos That Won’t Lose You Customers
Product photos are one of the most important elements of an online store, and should be at the top of the list when looking at ways to improve conversions. This is because consumers are incredibly reliant on visuals when making their shopping decisions. They want to know that the product is good quality and that […]
