The 3-Part Process of Discovering Your Perfect Customer
This article is part of a 2-part series on succeeding in eCommerce. —— When you think about your business, have you ever wondered what makes some customers follow through with a purchase while others leave empty-handed? It can be a frustrating issue to figure out, especially on the slow days or even months when no […]
How To Improve YOU In Order to Grow Online
This article is part of a 2-part series on the 3 ingredients to succeeding in eCommerce. ——- If you’re anything like most of the retailers we talk to, you’re probably wanting to grow online sales but trying to do all the things can feel like running on a hamster wheel. It’s exhausting to constantly feel […]
How Brick and Mortar Retailers Can Increase Sales
Chances are, when you opened your store you imagined merchandising, serving your customers, and providing an incredible in-store experience. And then, over the last five years, things really began to shift. Even before COVID, eCommerce sales were becoming a larger percentage of total retail sales year by year. Customers were shopping online more and more. […]
9 Lightspeed eCommerce Apps That Every Retailer Should Be Using – 2020 Edition
Last year we published the top 9 Lightspeed eCom apps that we recommended for all merchants. Since that time, more power has been added to the app marketplace, and we wanted to make sure some of our top recommendations were given the spotlight as well. Here is our list of the top 9 apps that […]
The Basics of Ecommerce Analytics
Ecommerce is a data game. Whether or not you can scale your online revenue is dependent on tracking the key metrics for your site. Plain and simple. There is a seemingly endless amount of data that you can track and analyze for an eCommerce business – to the point of being cripplingly overwhelming when in the […]
Facebook Ads: Basic Strategies to Grow a Retail Business
A common mistake when first starting out with Facebook ads is to try and build an audience through Facebook’s targeting profiles – things like interests, location, gender, income. That can certainly work well, especially if you’re patient in optimizing that audience over time, but if you’re just starting out and need to see some results from […]
How to Grow In 2019: Using Online Data to Scale
Another year is in the books. Now with last year in the rearview, don’t miss the opportunity to pull takeaways from your online store that can help guide your decisions for this year. In this article, we’d are going to cover a handful of important metrics that will give you very valuable insight for making […]
Identifying or Creating Your Competitive Advantages
A note from Streamline: This post was originally featured on Retail Initiative, a resource for retail entrepreneurs to learn, grow, and be inspired by retail experts and other retailers just like you. Visit www.retailinitiative.com to access exclusive content, live classes, and professional courses for independent retailers serious about scaling up. If I were to ask […]
Gift Guides: A Powerful Marketing Tool for the Holidays
While the holidays are the peak time of year for retailers, it often creates a nagging sense of “I could be doing more” – better marketing, smarter inventory control, generating more online sales. You want to squeeze the most out of the shopping season, but it’s difficult to hit on strategies that work, that rise […]
What Holiday Shoppers Expect From Your Online Store This Year
The holiday frenzy is here, and shoppers are already looking around for great deals from the brands they know and love. So, outside of sales and BOGO discounts, what are the things you need to do in crunch time to meet the expectations of your customers when they come to your website? As a side […]
