3 Misconceptions In-Store Retailers Believe About their Online Store

Most brick and mortar retailers are coming around to the idea that eCommerce is going to be a central part of staying relevant and continuing to scale their business. What was once a novelty for your customer has become an expectation (haven’t we all had the “Can I get this online?” conversation more than once) […]

Jumpstart 2019: 4 Things To Consider For Your Retail Business

We’re a few days into 2019 and we’re coming out of a great 2018. In general, retail saw tremendous growth as we leave one of the best holiday seasons in recent history. For Streamline, we saw tremendous growth with new partnerships, the launch of Retail Initiative, and some additions to the team. All in all, […]

Guest Post: Are You Creating the Right In-Store Experience for your Customers?

A note from Streamline: Today’s guest post is from Lightspeed. Lightspeed is a major leader in the point-of-sale software industry. With nearly 50,000 merchants using it, Lightspeed now operates in more than 100 countries, in multiple languages and currencies, and processes over US $15 billion in transactions annually. We greatly enjoy partnering with them in our […]

Identifying or Creating Your Competitive Advantages

A note from Streamline: This post was originally featured on Retail Initiative, a resource for retail entrepreneurs to learn, grow, and be inspired by retail experts and other retailers just like you. Visit www.retailinitiative.com to access exclusive content, live classes, and professional courses for independent retailers serious about scaling up. If I were to ask […]

Gift Guides: A Powerful Marketing Tool for the Holidays

While the holidays are the peak time of year for retailers, it often creates a nagging sense of “I could be doing more” – better marketing, smarter inventory control, generating more online sales. You want to squeeze the most out of the shopping season, but it’s difficult to hit on strategies that work, that rise […]

2018 BigCommerce Partner Summit Recap: Ways to Thrive Online

The 2018 BigCommerce Partner Summit wrapped up today in Austin, TX, and I was especially glad to be a part of the festivities. While this is primarily an event to update service partners on the roadmap ahead for the popular commerce platform, there were also some highlights on what’s ahead for online and mobile commerce […]

Sears: What Should Independent Retailers Learn?

Most people under the age of 40 (which includes me) may never understand how big of a deal Sears declaring bankruptcy is for retail. It’s not that they were a major player today, it’s that they were THE major player in big box retail. Essentially, they were the Amazon of their day. Once upon a […]

Inventory Planning Explained

If you’ve attended any events designed around independent retail, there has likely been a “retail expert” that is talking about inventory planning. These guys, most of them legitimate retail experts, will elegantly talk about open to buy and creating inventory plans and inspire you with the idea of keeping more money, seeing sales grow, and […]

How to Install the Facebook Pixel on your Lightspeed eCom site

Updated November 6, 2019 Installing your Facebook Pixel on your Lightspeed eCom site is a simple copy/paste process. 6 Steps to Install the Facebook Pixel in Lightspeed eCom If you haven’t already created your Facebook Pixel, begin by doing that. Once completed, copy your Pixel ID, you’ll need that later. Facebook allows you to add […]

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