This is an episode of the Retail Initiative Podcast – listen and subscribe to it here.
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In This Episode
- Josh Orr / Capital Commerce CEO: FOLLOW ON INSTAGRAM
Let’s Connect
- Has the Retail Initiative Podcast been valuable for you? Subscribe and leave us a review on your preferred platform: SPOTIFY | APPLE PODCASTS
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Must Have Resources
- Bottling the In-Store Experience: Recording of our top masterclass on gaining traction online
- The eCom Accelerator ToolKit: Professional Canva templates, email automation templates, and more
- Top 5 eCom Mistakes From Brick and Mortar Retailers: A free download that covers the top 5 pitfalls that prevent online growth.
Episode Summary
The key to effective marketing, he explains, lies in storytelling. Josh shares a personal anecdote about a favorite restaurant he and his wife frequent during pleasant weather, highlighting how the experience, ambiance, and emotions associated with it draw them in. Applying this concept to retail, he underscores that products are not the story itself but rather elements that fill in the narrative.
In this episode of Retail Initiative, the focus is drawn to a very common mistake made by many retailers: placing emphasis solely on what’s new, which often fails to resonate with potential customers.
