Valley Variety

This New York retailer is a modern and stylish interpretation of the traditional variety store

Valley Variety’s New York storefront has taken the concept of a variety store and put a modern, and even artistic spin on it. They carefully curate their products to infuse the lifestyle of their perfect customer into the experience of their store.

We worked with Valley to bring that experience online – where before they were struggling to do their products justice using a paid theme and the occasional help from design freelancers.

valley variety photo and website mockup
mobile website mockup

The hightlights

Improved navigation and product filters // Custom order feature // Spotlighting curated collections to keep people on the site longer

Custom Orders & Personalization

In store, Valley offers a personalized shopping experiences for some of their furniture items. They had struggled incorporating that online. We built a custom order feature that allows customers to customize an item like a couch by selecting their color, material and size and then being able to submit it for a quote.

rectangles with shopping elements
two phones with parts of an ecommerce home page

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