This is an episode of the Retail Initiative Podcast – listen and subscribe to it here.
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In This Episode
- Jordan Dottley / Owner of West of 55 : FOLLOW ON INSTAGRAM
- Josh Orr / Capital Commerce CEO: FOLLOW ON INSTAGRAM
Let’s Connect
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Must Have Resources
- Bottling the In-Store Experience: Recording of our top masterclass on gaining traction online
- The eCom Accelerator ToolKit: Professional Canva templates, email automation templates, and more
- Top 5 eCom Mistakes From Brick and Mortar Retailers: A free download that covers the top 5 pitfalls that prevent online growth.
Episode Summary
Jordan Dottley, owner of West of 55, shares her journey of transforming a childhood dream into a thriving retail brand with two locations in Mississippi and a growing online presence. From unexpected challenges like building setbacks to mastering the art of customer experience, Jordan’s story is packed with insights for retailers at every stage.
In this episode of the Retail Initiative Podcast, host Josh Orr dives into:
- How Jordan’s passion for creating a multi-generational shopping experience shaped West of 55.
- The challenges of scaling from one store to two and the lessons learned.
- Why loving your team is key to operational success.
- How focusing on customer experience and connection drives repeat business.
- Strategies for balancing price points and staying competitive in today’s economy.
Whether you’re a brick-and-mortar retailer or navigating e-commerce growth, Jordan’s story is a powerful reminder to lead with passion, values, and a relentless focus on your customers.
