How Tucker Brown Transformed a 40-Year-Old Family Business into a Modern Retail Brand

This is an episode of the Retail Initiative Podcast – listen and subscribe to it here.

——

For free resources and our top episodes, go to madebycapital.com/podcast.

——

In This Episode

Let’s Connect

  • Has the Retail Initiative Podcast been valuable for you? Subscribe and leave us a review on your preferred platform: SPOTIFY | APPLE PODCASTS
  • Want free resources that help brick & mortar retailers grow online? CLICK HERE

Must Have Resources

Episode Summary

What happens when a legacy retail business makes the bold move to evolve? In this episode of The Retail Initiative Podcast, Josh Orr sits down with Mamie Brown from Tucker Brown to talk about her journey in transforming a 40-year-old family business into a modern retail brand. She shares:

  • ✅ The big move from Lubbock to Fort Worth and how it reshaped their business
  • ✅ How Western fashion trends (thanks to Yellowstone) created new opportunities
  • ✅ The power of e-commerce and why they expanded beyond brick-and-mortar
  • ✅ Balancing tradition with growth without losing brand identity
  • ✅ The lessons learned from scaling a multi-generational retail business

Whether you’re navigating change in your retail business or looking for inspiration on how to grow while staying true to your brand, this episode is packed with insights!

.

Free resources to help accelerate growth online

eBook: The Ultimate Retailer’s Guide to SEO

DIY Canva Templates: Professional Homepage Graphics in 5 Minutes

Email Templates: Essential Emails That Sell on Autopilot

Guidebook: Powerhouse Tools and Apps for Shopify Retailers

ebook mockups

Free Guidebook

Learn How To Bottle Up Your In-Store Experience

Finally get traction online! This FREE eBook will help you take the magic of your brick and mortar store and translate it online.

women looking surprised while holding phone

ECOM QUIZ

Why is my site not selling?

Take our quiz to discover what’s holding you back from the sales you deserve!