This is an episode of the Retail Initiative Podcast – listen and subscribe to it here.
——
For free resources and our top episodes, go to madebycapital.com/podcast.
——
In This Episode
- Josh Orr / Capital Commerce CEO: FOLLOW ON INSTAGRAM
Let’s Connect
- Has the Retail Initiative Podcast been valuable for you? Subscribe and leave us a review on your preferred platform: SPOTIFY | APPLE PODCASTS
- Want free resources that help brick & mortar retailers grow online? CLICK HERE
Must Have Resources
- Bottling the In-Store Experience: Recording of our top masterclass on gaining traction online
- The eCom Accelerator ToolKit: Professional Canva templates, email automation templates, and more
- Top 5 eCom Mistakes From Brick and Mortar Retailers: A free download that covers the top 5 pitfalls that prevent online growth.
Episode Summary
This is the second episode in our three-part series called “The 3 Ingredients of Retail Success”. In this episode, we dive into what it looks like to truly understand who your perfect customer is. By understanding who they are, we can design a site, plan our social posts, create email blasts, and plan your buying around what your perfect customer would love and what would make them feel like they are in the right place.