Shopify Unite 2018 – What Retailers Need to Know About
Shopify just wrapped up their Unite conference, which is their annual platform for big announcements on new features and updates. As Shopify partners, we’re always keen to stay at the forefront of what Shopify is up to and how those changes will affect you as a merchant. Here are the top takeaways and what each […]
You’ve Launched. Now What? – Marketing on Autopilot
This is part 2 of our series, “You’ve Launched, Now What?”, which covers the strategies that merchants should consider after launching (or re-launching) their online store to begin building sales momentum for that channel. 98% of your site’s visitors leave without buying anything. Yes, 98% is high – and that might be surprising to you. […]
You’ve Launched. Now What? – Get the Word Out On Your Online Store
If you build it, they will come. That’s the ideal we all want with launching an online store, right? You may have even had several customers reach out to you on Instagram or at your store asking if you will have a website they can shop from soon. So surely, once the proverbial “doors” are […]
Is Lightspeed eCom Right For My Business?
If you’re an independent retailer, you’re probably already familiar with Lightspeed, as their point of sale software is a major leader in this space. With nearly 50,000 merchants using it, Lighstpeed now operates in more than 100 countries, in multiple languages and currencies, and processes over US $15 billion in transactions annually. What you may […]
Two Must-Have Omni-channel Features For Independent Retailers
Think back to the last time you bought something. That thing could be a new outfit or a replacement part for the toilet in the guest bathroom. Whatever it was, there’s a good chance you didn’t just think of what you needed, hop in the car and drive over to a local store to make […]
3 Last-Minute Strategies For Your Valentines Promotions This Year
Just as the holiday hangover has begun to wear off, yet another popular gift-giving occasion approaches: Valentines Day. There’s no rest for the weary (retailer). No matter your industry, Valentines is always a great opportunity to see a spike in sales, both in-store and online. As you’re planning your promotions, here are three strategies you […]
A Better Workflow for Fulfilling In-Store Pickup Orders in Lightspeed eCom
Lightspeed eCom has quickly become one of our favorite platforms to recommend to our brick and mortar clients. The all-in-one system between in-store and online sales is one of the best out there. As with any platform, nothing is perfect and Lightspeed eCom has a few limitations that we’ve had to find workarounds for: in […]
2018 Predictions for Independent Retailers – Part Two
Independent Retailers will be able to automate more of their process, but hustle will separate the winners from losers. Retail looks different than it ever has. Like all other industries, time creates more change than we realize and it takes a lot of work to stay on top of that change. Some change can work […]
Free Shipping Offers: Are They Helping Or Hurting Your Profits?
This is the third and final piece to our three part series on how to optimize your free shipping offers. Part 1 – Better Placement for Higher Conversions Part 2 – Utilizing Your Cart Page In the previous two articles of this series, I’ve been banging the drum that free shipping offers are a very simple […]
Free Shipping Offers: Utilizing the Cart Page
This is the second article of a three part series on maximizing conversions from your free shipping offers. Part 1 – Better Placement for Higher Conversions → Free shipping, while helping you stay competitive with the likes of Amazon and that other guy down the street, is also a sure-fire way to raise your average order […]
