This is an episode of the Retail Initiative Podcast – listen and subscribe to it here.
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In This Episode
- Tara Austin / Owner or Ruthie Grace
- Josh Orr / Capital Commerce CEO: FOLLOW ON INSTAGRAM
Let’s Connect
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Must Have Resources
- Bottling the In-Store Experience: Recording of our top masterclass on gaining traction online
- The eCom Accelerator ToolKit: Professional Canva templates, email automation templates, and more
- Top 5 eCom Mistakes From Brick and Mortar Retailers: A free download that covers the top 5 pitfalls that prevent online growth.
Episode Summary
The Seasonal Structure Theory is the ultimate roadmap to spot where the tension lies. It’s not just about checking the boxes but understanding the interplay between different facets of your business.
In this episode of Retail Initiative, join the insightful conversation between Josh and Tara Austin, the visionary force behind Ruthie Grace, a thriving brick-and-mortar boutique. Diving into the intricacies of the 2023 retail landscape, Tara sheds light on the challenges post-Instagram boom and post-COVID. With an eye on 2024, Tara unveils the Seasonal Structure Theory—a groundbreaking strategy tailored for brick-and-mortar businesses. This theory intricately weaves together the elements of operations, marketing, and finances, centering around the ebb and flow of the customer’s journey. Buckle up for an exploration of this transformative theory, promising a strategic roadmap to elevate your brick-and-mortar retail experience.
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