This is an episode of the Retail Initiative Podcast – listen and subscribe to it here.
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For free resources and our top episodes, go to madebycapital.com/podcast.
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In This Episode
- Josh Orr / Capital Commerce CEO: FOLLOW ON INSTAGRAM
Let’s Connect
- Has the Retail Initiative Podcast been valuable for you? Subscribe and leave us a review on your preferred platform: SPOTIFY | APPLE PODCASTS
- Want free resources that help brick & mortar retailers grow online? CLICK HERE
Must Have Resources
- Bottling the In-Store Experience: Recording of our top masterclass on gaining traction online
- The eCom Accelerator ToolKit: Professional Canva templates, email automation templates, and more
- Top 5 eCom Mistakes From Brick and Mortar Retailers: A free download that covers the top 5 pitfalls that prevent online growth.
Episode Summary
Is your website NOT converting or just doesn’t feel like your brand? This Retail Initiative Podcast episode is for you.
This is Part 2 of the ‘Your Next Million’ series—a step-by-step guide for brick-and-mortar retailers ready to grow online with clarity and purpose. In Part 1, we covered the mindset shifts needed to stop treating your website like a side hustle. Now we’re getting tactical: how do you take what’s working in your store (your vibe, your trust, your service) and translate that into an online experience that converts?
Josh walks through what really makes your in-store experience powerful, and how to build those same touch points into your website—from first impression and navigation to product discovery, photography, and checkout. If you want your online presence to finally feel like your brand and actually drive results, this episode gives you the blueprint.
What you’ll learn:
- The most common reason in-store retailers struggle to convert online traffic
- How to translate your store’s human experience into your website
- The top mistake most retailers make on their homepage (and how to fix it fast)
- What your in-store shopping journey can teach you about improving your online experience
- Why curated collections often convert better than strict product categories
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