This is an episode of the Retail Initiative Podcast – listen and subscribe to it here.

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For free resources and our top episodes, go to madebycapital.com/podcast.

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In This Episode

• Josh Orr / Capital Commerce CEO: FOLLOW ON INSTAGRAM

Let’s Connect

• Has the Retail Initiative Podcast been valuable for you? Subscribe and leave us a review on your preferred platform: SPOTIFY | APPLE PODCASTS
• Want free resources that help brick & mortar retailers grow online? CLICK HERE

Must Have Resources

• Bottling the In-Store Experience: Recording of our top masterclass on gaining traction online
• The eCom Accelerator ToolKit: Professional Canva templates, email automation templates, and more
• Top 5 eCom Mistakes From Brick and Mortar Retailers: A free download that covers the top 5 pitfalls that prevent online growth.

Episode Summary

If you’re a brick-and-mortar retailer serious about growing online—this is where you start.

This Retail Initiative Podcast episode kicks off a powerful new series called “Your Next Million”—a practical, step-by-step roadmap for retailers ready to scale online without losing the heart of their in-store experience.

Let’s be real, most e-commerce advice wasn’t built for retailers who run physical stores. That’s why so many of you have tried to grow online and felt stuck. In this first part, Josh lays the foundation for everything that comes next. He walks through the three critical mindset shifts that need to happen before any online strategy actually works—starting with how you see yourself, how you prioritize online growth, and how people experience your brand across every channel.

This episode is about clarity, leadership, and building a business that’s aligned with where you want to go, not just what’s worked in the past. If your goal is to create a more cohesive brand and stop treating your website like a side hustle, don’t skip this. Here’s what you’ll learn:

• Why brick-and-mortar retailers need a different growth strategy than online-only brands
• The identity shift from “store owner” to “brand CEO” (and how it changes everything)
• The four vision types that shape how you approach online growth
• Why your website always takes a back seat and how to finally change that
• How to create an online experience that reflects the trust, quality, and connection you’ve built in-store

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