This is an episode of the Retail Initiative Podcast – listen and subscribe to it here.
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In This Episode
- Heather Orscheln / Founder of Revel Boutique: FOLLOW ON INSTAGRAM
- Josh Orr / Capital Commerce CEO: FOLLOW ON INSTAGRAM
Let’s Connect
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Must Have Resources
- Bottling the In-Store Experience: Recording of our top masterclass on gaining traction online
- The eCom Accelerator ToolKit: Professional Canva templates, email automation templates, and more
- Top 5 eCom Mistakes From Brick and Mortar Retailers: A free download that covers the top 5 pitfalls that prevent online growth.
Episode Summary
In this episode of the Retail Initiative Podcast, host Josh Orr sits down with Heather Orscheln of Revel Boutique to explore her inspiring journey of retail reinvention and growth. From starting as a consignment store in a small Missouri town to building a thriving brick-and-mortar and online boutique, Heather shares invaluable insights for every retailer looking to scale and succeed in today’s market.
Heather discusses:
- How she evolved her business from consignment to a curated boutique.
- Strategies for scaling in a small town by building community connections.
- The power of focusing on your ideal customer and letting go of what doesn’t fit.
- Transitioning from live sales to a robust e-commerce platform.
- The importance of prioritization and saying “no” to grow your business.
Whether you’re a seasoned retailer or just starting out, this episode is packed with actionable advice to help you adapt, grow, and connect with your audience in meaningful ways.
