How to View All of Your Competitor’s Active Facebook Ads
Facebook just made it possible for anyone to view any one of your competitor’s active ads, and it’s glorious! In Facebook, go to the Page you want to see Click on “Info and Ads” View Active Ads Voila!
Using Hashtags To Grow Your Online Following Organically #HashtagTheory
I still remember the agony of finding out your mom was on the phone when you wanted to be on AIM chatting with your friends. It was simple then, you just waited until your friends got online, or even better, your secret crush and chatted the afternoon away. Then it was Xanga and Myspace, still, […]
You’ve Launched. Now What? – Marketing on Autopilot
This is part 2 of our series, “You’ve Launched, Now What?”, which covers the strategies that merchants should consider after launching (or re-launching) their online store to begin building sales momentum for that channel. 98% of your site’s visitors leave without buying anything. Yes, 98% is high – and that might be surprising to you. […]
You’ve Launched. Now What? – Get the Word Out On Your Online Store
If you build it, they will come. That’s the ideal we all want with launching an online store, right? You may have even had several customers reach out to you on Instagram or at your store asking if you will have a website they can shop from soon. So surely, once the proverbial “doors” are […]
3 Last-Minute Strategies For Your Valentines Promotions This Year
Just as the holiday hangover has begun to wear off, yet another popular gift-giving occasion approaches: Valentines Day. There’s no rest for the weary (retailer). No matter your industry, Valentines is always a great opportunity to see a spike in sales, both in-store and online. As you’re planning your promotions, here are three strategies you […]
2018 Predictions for Independent Retailers – Part Two
Independent Retailers will be able to automate more of their process, but hustle will separate the winners from losers. Retail looks different than it ever has. Like all other industries, time creates more change than we realize and it takes a lot of work to stay on top of that change. Some change can work […]
Free Shipping Offers: Utilizing the Cart Page
This is the second article of a three part series on maximizing conversions from your free shipping offers. Part 1 – Better Placement for Higher Conversions → Free shipping, while helping you stay competitive with the likes of Amazon and that other guy down the street, is also a sure-fire way to raise your average order […]
2018 Predictions for Independent Retailers – Part One
An Introduction. Why do predictions? 2017 was a year of constant change for independent retailers. This isn’t new; retail has seen constant change for as long as I can remember. On the other hand, some pieces of retail don’t seem to change at all. The medium changes, but the heart of retail remains steady. For […]
Your Last Minute Cyber Monday Plan
For Brick and Mortar retailers, Black Friday is the real deal. It’s a chance to bring people in your store and give them a great experience that will lead them to return in the new year. Not to mention, they’ll get some great gifts for their friends. For those of you online, we get to […]
How to Use the Holiday Rush to Also Boost Sales for the New Year
It’s the prime time of our world. Christmas, Hanukkah, Kwanzaa, and for those 26-35, Chrismukkah. Everyone is spending money and hopefully it’s with you. We’ve written plenty of content about how to prep for the holidays with inventory preparation, but what about after the holidays have passed? There are two parts to the holidays, one […]
